Making Mindreading Pay cover

The Pro Shop Edition




The Dollars & Sense Viewpoint


Robert Nelson

The Pro Shop Edition of MAKING MINDREADING PAY by Robert Nelson is the second in a series of reissues of hard-to-find Nelson books from the Golden Age of Mentalism (roughly the first half of the 20th century). For the full background on the Pro Shop Nelson Series, please go here.

The Pro Shop Edition of MAKING MINDREADING PAY features the Nelson's original text (lightly edited for formatting and some of the more egregious typos) plus additional material, including the original ad Nelson used in his catalogs, a brief Nelson biography, and my own commentary that is designed to help the modern reader understand how Nelson's marketing ideas and techniques from the Golden Age might be used today.

Here's what Nelson had to say about MAKING MINDREADING PAY...

"The first and only key to the inner secrets of how to make mindreading pay, and pay, and PAY! The commercial side of this highly-lucrative business is revealed in its entirety -- contracts, bookings, advertising and exploitation in theatres, clubs, hotels, fairs and in private. It is the sequel to an unhappy bank account for the performer.

The entire range of opportunities of mental magic are discussed at length, and with only one thought in mind -- to make money! Whether you are new to the business, or an old-timer, this book will mean many, many extra dollars.

If you are on the sidelines, watching others make real money in this profession, and want to join them, this book will tell you how -- and show you so concretely that you will enter this most profitable and uncrowded field."

You, like many professionals, will most likely want to modify much of what Nelson originally proposed in order to make it work in today's world. Nonetheless,  many of Nelson's marketing ideas are timeless and are certainly worth consideration for the serious mindreader. Take a look at the topics and venues covered in Making Mindreading Pay:

The Theatre and the Mentalist
Ladies Matinee
Midnight Show
Nelson's Conception of an Ideal Show
Club or Society Entertainers
Luncheon Clubs
Parks, Beaches and Carnivals
Mail Order
Private Office Work

Simply looking at that list probably has you thinking already, right? Just imagine what you can do with the benefit of Nelson's years of real world experience.

The 3 Top Reasons Why You Need Some Nelson In Your Life

Reason #1: In my own humble opinion, I believe you need this -- and many other Golden Age titles -- in your library for the simple reason that it is important that you have a sound understanding of the history of our art. A close examination of how Nelson and other entertainers of his time marketed themselves is sure to give you a better understanding of what it was like to be a psychic entertainer during the Golden Age.

Reason #2: In addition to the need for historical perspective, there is also the fact that material like Making Mindreading Pay is a great way to jumpstart or fine tune your own marketing plan. As I was reading through this book, I found that while a particular venue from the 1940s was no longer viable today, I could usually think of its modern day equivalent, and how to approach the contemporary venue. 

Reason #3: At the time I'm writing this, no one else is offering this as a digital download. So, while there is nothing rare about a PDF file download, the Pro Shop Edition of Making Mindreading Pay is unique, and I firmly believe that it belongs in every working psychic entertainer's library.


Order Your Copy Now

Only $10.00


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